80% of an enterprise’s data is unstructured and holds untapped value

We not only help clients with NLP but also help connect unstructured text to their web behaviors as well as CRM data.

More than 60% of all B2B transactions started online. - Accenture

2/3 of B2B buyers' purchase decisions had been significantly influenced by digital. - BCG

57% of B2B CMOs aren't confident they are using the right attribution model

Organizations with sophisticated attribution are 71% more likely to report positive ROI. - State of Pipeline Marketing Report

Clients may have a DMP, but aren’t connecting data properly...

or using the data-management platform across channels to execute against the highest-value use cases. - McKinsey