80% of an enterprise’s data is unstructured and holds untapped value
We not only help clients with NLP but also help connect unstructured text to their web behaviors as well as CRM data.
MORE THAN 60% OF ALL B2B TRANSACTIONS STARTED ONLINE. - ACCENTURE
Remote engagement successfully supports both B2B selling and prospecting. - McKinsey
57% of B2B CMOs aren't confident they are using the right attribution model
Organizations with sophisticated attribution are 71% more likely to report positive ROI. - State of Pipeline Marketing Report
Clients may have a DMP, but aren’t connecting data properly...
or using the data-management platform across channels to execute against the highest-value use cases. - McKinsey