Daisy Chen

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Daisy started to lead anaytics and data science functions of top companies including Hewlett Packard and Wieden+Kennedy in her 20s and has almost two decades of experience in building and evangelizing best practices. As a thought leader, she was featured on top publications such as CIOReview, MarketingProfs, MarTech Series, ClickZ, AiThority and Tech Times... She is also part of the IDG (CIO) Influencer Network. 

Daisy has helped many innovative Fortune 500 clients build industry-leading capabilities in digital analytics, marketing analytics, customer analytics, big data, identify solutions, business intelligence, natural language processing (NLP) and AI when she was working at Accenture and top advertising agencies. Some of the other positions she has held include Senior Manager of Digital & Cross-channel Advanced Analytics at AbbVie, and board member of Northwestern University Club of Las Vegas.... She has been a mentor for several mentorship programs including the Northwestern Network Mentorship Program. Her mentees included VPs of national banks and State Data Director for the 2020 presidential campaign of Michael Bloomberg...

Daisy has two bachelor's degrees in Economics and Supply Chain Management, an MS in Integrated Marketing Communications - Marketing Analytics from Northwestern University, a certification of Media Management from Kellogg School of Management and a certification of AI in Healthcare from Stanford University School of Medicine.