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Daisy started to lead anaytics and data science functions of top companies including Hewlett Packard and Wieden+Kennedy in her 20s and has almost two decades of experience in building and evangelizing best practices. As a thought leader, she was featured on top publications such as CIOReview, MarketingProfs, MarTech Series, ClickZ, AiThority and Tech Times... She is also part of the IDG (CIO) Influencer Network.
Daisy has helped many innovative Fortune 500 clients build industry-leading capabilities in digital analytics, marketing analytics, customer analytics, big data, identify solutions, business intelligence, natural language processing (NLP) and AI when she was working at Accenture and top advertising agencies. Some of the other positions she has held include Senior Manager of Digital & Cross-channel Advanced Analytics at AbbVie, and board member of Northwestern University Club of Las Vegas.... She has been a mentor for several mentorship programs including the Northwestern Network Mentorship Program. Her mentees included VPs of national banks and State Data Director for the 2020 presidential campaign of Michael Bloomberg...
Daisy has two bachelor's degrees in Economics and Supply Chain Management, an MS in Integrated Marketing Communications - Marketing Analytics from Northwestern University, a certification of Media Management from Kellogg School of Management and a certification of AI in Healthcare from Stanford University School of Medicine.
"AlphaConverge: Unlocking the Power of Data Through Innovative Analytics and AI"- CIOReview.
"AlphaConverge Again Awarded for Consulting Excellence in Unlocking Huge Value of Untapped Big Data with AI "- NBC, ABC, FOX, CBS, CW...
"Top 5 Best Digital Marketing Analytics Services in 2023"- Tech Times.
"Accelerating Analytics and AI to Improve B2B Digital Experience," Originally published on MarTechSeries.com on December 9, 2020, and AiThority.com on February 15, 2021.
"Account-Based Attribution Is More Relevant In The Time of COVID," Originally published on CustomerThink.com on October 20, 2020.
"Are You Making The Most Of Your DMP," Originally published on ClickZ.com on March 6, 2019.
"Measuring Marketing ROI: Are You Doing It Right," Originally published on MarketingProfs.com on September 11, 2017 and featured on Marketing Land on September 12, 2017.
"Technology in Healthcare" Guest on the “No Laughing Matter with Cuba Pete” podcast.
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